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Sr. Marketing Manager

Norcross, US

Ref. number:  4225

As a Senior Marketing Manager, you’ll be responsible for the development, management and execution of U.S. product marketing strategies and tactics for assigned products and brands. This includes the development of communications strategy, budget creation, pro forma profit and loss (P&L) preparation, periodic business analyses, trade marketing strategy, supervision of the public relations (PR) plan and day to day execution of the marketing plan. Additionally, you are expected to be able to make strategic recommendations to management on how the company can best meet its financial objectives on a product by product basis. This is a people leader position, so you’ll also have the opportunity to develop, mentor and manage those in the Associate Marketing Manager or Marketing Manager role(s)


Product Management

  • Responsible for the day to day management of a portfolio of brands
  • Identify incremental product opportunities for the assigned products / brands
  • Development of product and market research
  • Work in the research area expected to contribute to long-term product planning and post-launch product performance analysis


Project leadership

  • Assume leadership role in championing product assignments, providing the vision for the positioning and marketing of the product throughout the organization
  • Work directly with key clinical contacts and key opinion leaders (KOLs)
  • Partner with outside agencies to identify product creative strategies and ensure all communication materials deliver against that strategy
  • Support sales team on marketing programs and sales materials communication
  • Ensure all Internet and PR objectives are met through coordination of efforts with other departments
  • Interface with Finance for financial planning and strategy


Business Analysis

  • Perform quantitative analyses, including sales, profitability, inventory, marketing expense tracking, initial product recommendations, marketing efficiency, and competitive analyses
  • Identify business opportunities and perform the appropriate independent analysis
  • Work with operations to meet product distribution and objectives
  • Work with key personnel on product strategy, concept assessment and product development
  • New product launch planning with strategic development that may include Value, Rarity, Initiability, Organization (VRIO) and Political, Economic, Social,Technological (PEST)
  • Work directly with International Product Management on global projects and initiatives
  • Develop Comprehensive Product Marketing Plan /P&L for the product line
  • Develop an annual marketing and business plan for each assigned product or brand
  • Create trade marketing and distribution strategies that maximize revenue and profit for all assigned products
  • Oversee the development of the advertising, promotional, direct marketing, on line marketing and PR activities associated with each brand


Qualifications & Experience

  • Bachelor’s degree in Business Administration, Marketing or related field of study, from an accredited college / university, MBA preferred  
  • 5+ years experience as an Associate or Marketing Manager, preferably with a medical device company; 0-3 years of people management experience.
  • At least 3 years experience selling or marketing to the healthcare market (acute care, hospital)
  • Requires 25-30% travel Must be able to obtain and maintain required credentialing to perform job Performs all Company business in accordance with all regulations (e.g., EEO, FDA, DEA, OSHA) and Company policies and procedures
  • Employees are required to be fully vaccinated within 30 days of their employment as a requirement of employment.  During the first 30 days, if not already fully vaccinated, employees will be required to test weekly at their own expense.


About Mölnlycke  

Founded in 1849, Mölnlycke is a world-leading medical solutions company headquartered in Gothenburg, Sweden with 7,800 employees globally! We design and supply medical solutions to enhance performance at every point of care – from the hospital to the home- in nearly 100 countries.   


We specialize in:   

  • Wound management: including dressings with Safetac® such as Mepitel® and Mepilex®  
  • Preventing pressure ulcers: with Mepilex® Border used prophylactically and devices to help turn and re-position patients  
  • Surgical solutions: including Mölnlycke trays, HiBi® antiseptics and Biogel® surgical gloves