Sr. Marketing Manager, Strategic Accounts & Health Econ.

Location: Atlanta or Remote Office

Are you passionate about improving patients' lives? If the answer is yes, you think just like us! We’re Mölnlycke, a global leader in the design and supply medical solutions. More importantly, we put patient care first! We’re looking for people who want to improve outcomes for healthcare professionals and their patients. If that's you, keep reading!

Molnlycke is searching for a Sr Marketing Manager, Strategic Accounts! This position will contribute to achieving the overall business objectives of the US Commercial business through:

• Continuous focus, development and implementation of plans supporting the Strategic Account/Healthcare Economics (SAHE) team

• Management of overall brand identity for US organization among key constituencies along with tactical execution
•  Aid in achievement of budgeted sales and conversions for designated accounts/systems contributing to the overall One-Molnlycke strategy (Wound Care and Surgical) of the US organization
• Management of channel strategy and execution with distributor partners

What You'll Do

• Aid in achieving sales and profitability targets tied to SAHE  initiatives
• Ensure allocated A&P budget is utilized effectively to maximize ROI
• Develop market-penetrating activities that aid and enhance brand equity
• Develop marketing strategies through SAHE  in conjunction with key stakeholders; that achieve business objectives
• Adapt / synthesize existing evidence, data and collateral into programs tailored to system selling and c-suite programs. 
• Support RFI / RFP responses as required
• Support GPO and IDN contract and government launches as required
• Develop commercial insights for VP / senior level customers 
• Aid in benchmark pricing analytics to support One Molnlycke proposals and strategic pricing decision making
• Aid in the development of channel marketing plan(s) to support Strategic Accounts
• Implement and measure ongoing assessment of sales and marketing plans to support Strategic Accounts and adjust accordingly when modification is required
• Aid in benchmark activities and tactics against competitors and recommend corrective action where appropriate
• Represent and support SAHE team needs and initiatives with the marketing team, acting as their voice/advocate
• Develop SAHE-specific marketing materials to support business development, reviews, RFPs and tradeshows
• Support SAHE-specific tradeshows at a strategic level and liaise as needed with marketing coordinator and/or tradeshow coordinator responsible for plans
• Work with agencies as needed to support campaigns including brief development, ongoing input and review

Work/Life Balance

• Remote option

Qualifications

• Bachelor's Degree in Marketing or related field ; MBA and/or Professional Postgraduate Diploma in Marketing Preferred
• 5+ years of Marketing experience
• 3 years healthcare marketing experience required with medical device experience preferred
• Sales experience preferred

About Mölnlycke  

Founded in 1849, Mölnlycke is a world-leading medical solutions company headquartered in Gothenburg, Sweden with 7,800 employees globally! We design and supply medical solutions to enhance performance at every point of care – from the hospital to the home- in nearly 100 countries.   

We specialize in:   

• Wound management: including dressings with Safetac® such as Mepitel® and Mepilex®  
• Preventing pressure ulcers: with Mepilex® Border used prophylactically and devices to help turn and re-position patients  
• Surgical solutions: including Mölnlycke trays, HiBi® antiseptics and Biogel® surgical gloves