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Post-Acute Marketing Manager: Norcross, GA

Norcross, US

Ref. number:  1006

We care about making people better – those we work for, and those we work with. And we prove it every day.    

  

In our daily work, we create unique medical solutions to improve quality of life. We enjoy what we do because it makes a difference in people’s lives – for real.  

  

Although we’re a global company, we’re still small enough for you to make your mark. Our leaders are accessible and trust us to make the right decisions. As a Mölnlycke employee, you’ll thrive when you take on the responsibility.    

  

We’re now looking for a Marketing Manager in our Post-Acute division to play an important role in our Commercial function. What makes you stand out is your passion for what your work means – coupled with your ability to listen to customers and respond with appropriate urgency.    

 

 

The Opportunity:

*Prior knowledge of Post-Acute market preferred

-The Marketing Manager will be based in our Norcross, Georgia office.

-The Marketing Manager contributes to local business strategy for the Post-Acute wound care portfolio to achieve overall business objectives across all relevant channels. 

-The Marketing Manager will be responsible for product-life-cycle management and realization of financial targets. 

-The Marketing Manager develops Brand equity in line with defined goals/targets & secure the optimal range assortment to maximize customer satisfaction & profitability of the business. 

-The Marketing Manager develops & implements appropriate tools to enable internal functions to drive growth & efficiency in an effective manner to reach set targets or defined goals. This person should demonstrate good planning skills, be proficient in Microsoft projects/excel, and have the ability to be involved in key marketing initiatives on the marketing side of the business.  

 

Key Accountabilities:

-Prepare and implement marketing plans to promote brands/products; create presentations and promotions of brands/products for the sales force and customers; manage and analyze customer base for opportunities; establish brand/product prices by analyzing and incorporating established profit margins and costs for materials, packaging, labor, and shipping; prepare and analyze forecasts by evaluating brand/product demand; assist in the creation of long-term business plans and product development

-Develop and maintains budget for the assigned product brand; develop projected monthly sales for each brand/product by incorporating selling history, expected seasonal changes, competitor market share, and brand/product availability; develop clinical and technical support to defend marketing claims ; create training materials and train sales force; develop budget projections for marketing-related costs by gauging sales & manufacturing forecasts; incorporate planned marketing activities; lead cross-functional team; provide brand input and direction for promotional activities

-Develop and implement strategic plans for new and existing brands/products which requires analyzing volume and gross profit projections, targets, and trends for the market; develop proposals to enable operational sales planning; coordinate with sales leaders on brand strategies and tactics; coordinate performance of competitive analysis in order to position product(s); coordinate& monitor development and implementation of product development projects; ensure timelines for projects and budgets align with overall brand strategy and delivers appropriate margins; ensure work performed abides by established business plans, marketing strategies, and budgets, & meets objectives for brand presentation and recognition; establish and maintain a network of KOLs; suggest and perform feasibility studies of ideas and products

-Give marketing insight into new product evaluation;  be an active member of the Category Team, which is a cross-functional development, strategic and commercialization team that defines and executes new product development activities to ensure commercial readiness, worldwide regulatory filings and approvals, marketing global strategic alignment, global brand positioning, global pricing strategy, and global strategic development; assist in gathering specific information on competitors (pricing, mailings, product features); compare actual sales totals with forecasts and recommend changes to marketing strategies to correct variances; review marketing trends and developments; attend appropriate trade shows and industry meetings; work with Clinical Research team to initiate studies to support marketing claims

-Frequent communication with Regulatory and Legal to ensure existing and new products labels, claims, and marketing literature are all in compliance with industry and company standards

 

Competencies:

-Knowledge of clinical settings

-Ability to conceptualize complex strategies and plans in a multi-disciplinary environment and develop creative solutions and approaches

-Proficient in Excel and Data Analytics

-Ability to complete reports, PowerPoint presentations and forecasts

-Strong verbal and written communication skills, including ability to make presentations to sales force and customers

-Ability to work with contacts from diverse disciplines

-Ability to understand and interpret clinical and scientific data, articles, and studies, and translate into everyday language

-Moderate level of Competitive Analysis required

 

Qualifications and Experience:

-Bachelor degree in Economics, Business, or Marketing from accredited college / university; MBA preferred

-5+ years healthcare experience including in-depth knowledge of marketing strategies, brand management, forecasting techniques, and profit and loss (P&L) analysis

-Candidates should have experience in the sales / marketing arena of the healthcare industry, preferably medical devices

 

-Requires 20-25% travel

-Must be able to obtain and maintain required credentialing to perform job

-Performs all Company business in accordance with all regulations (e.g., EEO, FDA, DEA, OSHA) and Company policies and procedures

-Must be able to lift up to 40 lbs., sit, stand, walk for long distances and stoop

About Mölnlycke   

  

Mölnlycke is a world-leading medical solutions company. We design and supply solutions to enhance performance at every point of care – from the hospital to the home.    

  

We specialise in:   

  

Wound management: including dressings with Safetac® such as Mepitel® and Mepilex®   

Preventing pressure ulcers: with Mepilex® Border used prophylactically and devices to help turn and re-position patients   

Surgical solutions: including Mölnlycke trays, HiBi® antiseptics and Biogel® surgical gloves   

  

Mölnlycke was founded in 1849. Nowadays our solutions are available in around 100 countries; we’re the number one global provider of advanced wound care and single-use surgical products; and we’re Europe’s largest provider of customised trays. Our headquarters are in Gothenburg, Sweden and we have about 7,800 employees around the world.   

 

www.molnlycke.com/careers   


Nearest Major Market: Atlanta