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Marketing Manager- Gloves- Norcross,GA or REMOTE

Norcross, US

At Molnlycke, we care about making people better - those who work for us, those who work with us, and we prove it every day! 

In our daily work, we create unique medical solutions to improve quality of life. We enjoy what we do because it makes a real difference in people’s lives. Although we’re a global company, we’re still small enough for you to make your mark. Our leaders are accessible and trust us to make the right decisions. As a Mölnlycke employee, you’ll thrive when you take on the responsibility.

      

We are currently searching for Marketing Manager, Gloves. This person will be based in a Home Base Office-Remote anywhere in the United States but must be able to support the East Coast Time zones, business units internally and externally.

In this role as the Marketing Manager- Gloves, you’ll provide marketing strategy and tools (digital and print) to the company’s sales force in order to increase market share and profitability, and expand into new market segments for NPWT launch. You’ll be responsible for product-life-cycle management and realization of financial targets.  As a Marketing Manager, you’ll develop, implement and evaluate marketing and selling strategies for new and existing brands / products, as well as provide brand input for development and implementation of advertising, promotion, and public relations campaigns by outside agencies.  As a marketing manager, you will be responsible for building brand awareness and positioning and evaluating and maintaining a marketing strategy for the United States via omni-channel marketing.  You’ll coordinate exhibit booth and plan convention schedules based on target markets.  The Marketing Manager assists in training the sales force on new and existing brand / product lines, participates / leads product development projects, and develops relationships with potential product suppliers / manufacturers and key opinion leaders (KOLs).  Responsibilities include conducting analysis relating to product licenses or acquisition opportunities, championing new product development, and performing all the market and economic analysis related to new product development and / or modification to existing products.  You’ll prepare marketing plans, business reviews,  budgets  and forecasts.

 

KEY ACCOUNTABILITIES

  • Prepare and implement marketing plans to promote brands/products/solutions; create presentations and promotions of brands/products for the sales force and customers; create awareness on social media, digital platforms and  traditional channels; manage and analyze customer base for opportunities; establish brand/product prices by analyzing and incorporating established profit margins and costs for materials, packaging, labor, and shipping; develop each marketing campaign from start to finish; research demand for the organization's products and services; evaluating competitors; handle social media, public relation efforts, and content marketing; prepare and analyze forecasts by evaluating brand/product demand; assist in the creation of long-term business plans and product development

 

  • Develop and track maintains budget for the assigned product brand; develop projected monthly sales for each brand/product by incorporating selling history, expected seasonal changes, competitor market share, and brand/product availability; develop clinical and technical support to defend marketing claims ; create training materials and train sales force; develop budget projections for marketing-related costs by gauging sales & manufacturing forecasts; incorporate planned marketing activities; lead cross-functional team; provide brand input and direction for promotional activities

 

  • Develop and implement strategic plans for new and existing brands/products which requires analyzing volume and gross profit projections, targets, and trends for the market; develop proposals to enable operational sales planning; coordinate with sales leaders on brand strategies and tactics; coordinate performance of competitive analysis in order to position product(s); coordinate& monitor development and implementation of product development projects; ensure timelines for projects and budgets align with overall brand strategy and delivers appropriate margins; ensure work performed abides by established business plans, marketing strategies, and budgets, & meets objectives for brand presentation and recognition; establish and maintain a network of KOLs; suggest and perform feasibility studies of ideas and products

 

  • Give marketing insight into new product evaluation;  be an active member of the Category Team, which is a cross-functional development, strategic and commercialization team that defines and executes new product development activities to ensure commercial readiness, launch excellence, worldwide regulatory filings and approvals, global marketing strategic alignment, global brand positioning, global pricing strategy, and global strategic development; assist in gathering specific information on competitors (pricing, mailings, product features); compare actual sales totals with forecasts and recommend changes to marketing strategies to correct variances; review marketing trends and developments; attend appropriate trade shows and industry meetings; initiate KOL network as well as initiate studies to generate compelling evidence for US market in collaboration with Professional Affairs team to initiate studies to support global marketing claims.

 

  • Frequent communication with Regulatory and Legal to ensure existing and new products labels, claims, and marketing literature are all in compliance with industry and company standards.

 

COMPETENCIES

  • Strong knowledge of clinical settings
  • Ability to conceptualize complex strategies and plans in a multi-disciplinary environment and develop creative solutions and approaches
  • Exceptional ROI-tracking skills, able to prove what is-or isn’t-working
  • Strong public speaking skills, comfortable in front of large, senior groups and a solid writer
  • Proficient in digital marketing
  • Ability to complete reports, compelling presentations in various formats and forecasts
  • Strong verbal and written communication skills
  • An attention to detail and eye for quality are critical to success in this role
  • Ability to work with contacts from diverse disciplines
  • Ability to understand and interpret clinical and scientific data, articles, and studies, and translate into everyday language
  • High level of Competitive Analysis required( critical and analytical thinking in competitive market as well as business expansion)

 

QUALIFICATIONS AND EXPERIENCE

 

  • Bachelor degree from accredited college / university; MBA preferred
  • 3-5 years healthcare experience including in-depth knowledge of marketing strategies, brand management, forecasting techniques, and profit and loss (P&L) analysis with at least 2 years in a market-facing role ( presentations to customers and prospects, conducting competitor analysis and market research, Customer/KOL engagement programs)
  • NPWT experience preferred but not required
  • Candidates should have experience in the sales / marketing arena of the healthcare industry, preferably medical devices

 

ADDITIONAL INFORMATION

  • Requires 25% travel in the field and 20% to the corporate office in Norcross,GA. if you do not live in the metroplex, during non-pandemic times
  • Must be able to obtain and maintain required credentialing to perform job
  • Performs all Company business in accordance with all regulations (e.g., EEO, FDA, DEA, OSHA) and Company policies and procedures
  • Must be able to lift up to 40 lbs., sit, stand, walk for long distances and stoop

About Mölnlycke  

Mölnlycke is a world-leading medical solutions company. We design and supply solutions to enhance performance at every point of care – from the hospital to the home.   

We specialize in:   

  • Wound management: including dressings with Safetac® such as Mepitel® and Mepilex®  
  • Preventing pressure ulcers: with Mepilex® Border used prophylactically and devices to help turn and re-position patients  
  • Surgical solutions: including Mölnlycke trays, HiBi® antiseptics and Biogel® surgical gloves  

Mölnlycke was founded in 1849. Nowadays our solutions are available in around 100 countries; we’re the number one global provider of advanced wound care and single-use surgical products; and we’re Europe’s largest provider of customized trays. Our headquarters are in Gothenburg, Sweden and we have about 7,800 employees around the world.  


Nearest Major Market: Atlanta