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Product Marketing Manager - Remote

Norcross, US

Ref. number:  1407

We care about making people better – those we work for, and those we work with. And we prove it every day.    

  

In our daily work, we create unique medical solutions to improve quality of life. We enjoy what we do because it makes a difference in people’s lives – for real.    

 

Although we’re a global company, we’re still small enough for you to make your mark. Our leaders are accessible and trust us to make the right decisions. As a Mölnlycke employee, you’ll thrive when you take on the responsibility.    

 

We’re now looking for a Marketing Manager to play an important role in our Commercial function. What makes you stand out is your passion for what your work means – coupled with your ability to listen to customers and respond with appropriate urgency. 

In this role, you’ll provide marketing strategy and tools (digital and print) to the US Molnlycke field sales organization to effectively increase market share and profitability and expand into new market segments. You’ll be responsible for product-life-cycle management and realization of financial targets. 

 

As a Marketing Manager:

  • You’ll develop, implement and evaluate marketing and selling strategies for new and existing brands / products, as well as provide brand input for development and implementation of advertising, promotion, and public relations campaigns by outside agencies. 
  • You will be responsible for building brand awareness and positioning, evaluation and maintaining of a marketing strategy for the United States via omnichannel marketing. 
  • You’ll coordinate exhibit booth and plan convention schedules based on target markets. 
  • You will assist in training the sales force on new and existing brand / product lines, participate/ lead product development projects, and develop relationships with potential product suppliers/ manufacturers and key opinion leaders (KOLs). 
  • Responsibilities include conducting analysis relating to product licenses or acquisition opportunities, championing new product development, and performing all the market and economic analysis related to new product development and / or modification to existing products.  You’ll prepare marketing plans, business reviews, budgets and forecasts.

Key Accountabilities:

  • Prepare and implement marketing plans to promote brands/products/solutions for the sales force and customers
  • Create awareness on social media, digital platforms and traditional channels
  • Manage and analyze customer base for opportunities
  • Develop each marketing campaign from start to finish
  • Research demand for the organization's products and services; evaluating competitors; coordinate performance of competitive analysis to position product(s)
  • Assist in the creation of long-term business plans and product development; implement strategic plans for new and existing brands/products which requires analyzing volume and gross profit projections, targets, and trends for the market
  • Initiate a KOL network; suggest and perform feasibility studies of ideas and products to generate compelling evidence for US market in collaboration with Professional Affairs team to create studies to support global marketing claims
  • Develop, maintain and track budget for the assigned product brand(s) using projections for marketing-related costs by gauging sales & manufacturing forecasts
  • Develop projected monthly sales for each brand/product by incorporating selling history, expected seasonal changes, competitor market share, and brand/product availability
  • Develop clinical and technical support to defend marketing claims
  • Coordinate with sales leaders on brand strategies and tactics
  • Ensure work performed abides by established business plans, marketing strategies, and budgets, & meets objectives for brand presentation and recognition
  • Be an active member of the Category Team, which is a cross-functional development, strategic and commercialization team that defines and executes new product development activities to ensure commercial readiness, launch excellence, worldwide regulatory filings and approvals, global marketing strategic alignment, global brand positioning, global pricing strategy, and global strategic development; assist in gathering specific information on competitors (pricing, mailings, product features)
  • Frequent communication with Regulatory and Legal to ensure existing and new products labels, claims, and marketing literature are all in compliance with industry and company standards

 

Qualifications & Experience:

  • Bachelor’s degree from accredited college / university; MBA preferred
  • 3-5 years healthcare experience including in-depth knowledge of marketing strategies, brand management, forecasting techniques, and profit and loss (P&L) analysis with at least 2 years in a market-facing role (presentations to customers and prospects, conducting competitor analysis and market research, Customer/KOL engagement programs)
  • Candidates should have experience in the sales / marketing arena of the healthcare industry, preferably medical devices
  • Requires 25-30% travel
  • Must be able to obtain and maintain required credentialing to perform job

About Mölnlycke     

 

Mölnlycke is a world-leading medical solutions company. We design and supply solutions to enhance performance at every point of care – from the hospital to the home.      

 

We specialise in: 

    

-Wound management: including dressings with Safetac® such as Mepitel® and Mepilex®   

-Preventing pressure ulcers: with Mepilex® Border used prophylactically and devices to help turn and re-position patients   

-Surgical solutions: including Mölnlycke trays, HiBi® antiseptics and Biogel® surgical gloves     

 

Mölnlycke was founded in 1849. Nowadays our solutions are available in around 100 countries; we’re the number one global provider of advanced wound care and single-use surgical products; and we’re Europe’s largest provider of customised trays. Our headquarters are in Gothenburg, Sweden and we have about 7,800 employees around the world.   

 

www.molnlycke.com/careers