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Product Marketing Manager

Norcross, US

Ref. number:  1407

We care about making people better – those we work for, and those we work with. And we prove it every day.    

  

In our daily work, we create unique medical solutions to improve quality of life. We enjoy what we do because it makes a difference in people’s lives – for real.    

 

Although we’re a global company, we’re still small enough for you to make your mark. Our leaders are accessible and trust us to make the right decisions. As a Mölnlycke employee, you’ll thrive when you take on the responsibility.    

 

We’re now looking for a Marketing Manager to play an important role in our Commercial function. What makes you stand out is your passion for what your work means – coupled with your ability to listen to customers and respond with appropriate urgency. 

 

The Opportunity

 

In this role, you’ll provide marketing strategy and tools (digital and print) to the company’s sales force in order to increase market share and profitability, and expand into new market segments. You’ll be responsible for product-life-cycle management and realization of financial targets.  As a Marketing Manager, you’ll develop, implement and evaluate marketing and selling strategies for new and existing brands / products, as well as provide brand input for development and implementation of advertising, promotion, and public relations campaigns by outside agencies.  You will also be responsible for building brand awareness and positioning and evaluating and maintaining a marketing strategy.  You’ll coordinate exhibit booth and plan convention schedules based on target markets.  The Marketing Manager assists in training the sales force on new and existing brand / product lines, participates / leads product development projects, and develops relationships with potential product suppliers / manufacturers and key opinion leaders (KOLs).  Responsibilities include conducting analysis relating to product licenses or acquisition opportunities, championing new product development, and performing all the market and economic analysis related to new product development and / or modification to existing products.  You’ll prepare marketing plans, business reviews,  budgets  and forecasts.  If this sounds like your ideal job, read further!

 

Key Accountabilities

 

  • Prepare and implement marketing plans to promote brands/products
  • Develop and maintain budget for the assigned product brand
  • Develop and implement strategic plans for new and existing brands/products
  • Give marketing insight into new product
  • Frequent communication with Regulatory and Legal to ensure existing and new products labels, claims, and marketing literature are all in compliance with industry and company standards

 

Requirements

 

  • Bachelor degree in Economics, Business, or Marketing from accredited college / university; MBA preferred
  • 3-5 years healthcare experience including in-depth knowledge of marketing strategies, brand management, forecasting techniques, and profit and loss (P&L) analysis
  • Candidates should have experience in the sales / marketing arena of the healthcare industry, preferably medical devices

 

Additional Information

 

  • Requires 25-30% travel
  • Must be able to obtain and maintain required credentialing to perform job
  • Performs all Company business in accordance with all regulations (e.g., EEO, FDA, DEA, OSHA) and Company policies and procedures
  • Must be able to lift up to 40 lbs., sit, stand, walk for long distances and stoop

About Mölnlycke     

 

Mölnlycke is a world-leading medical solutions company. We design and supply solutions to enhance performance at every point of care – from the hospital to the home.      

 

We specialise in: 

    

-Wound management: including dressings with Safetac® such as Mepitel® and Mepilex®   

-Preventing pressure ulcers: with Mepilex® Border used prophylactically and devices to help turn and re-position patients   

-Surgical solutions: including Mölnlycke trays, HiBi® antiseptics and Biogel® surgical gloves     

 

Mölnlycke was founded in 1849. Nowadays our solutions are available in around 100 countries; we’re the number one global provider of advanced wound care and single-use surgical products; and we’re Europe’s largest provider of customised trays. Our headquarters are in Gothenburg, Sweden and we have about 7,800 employees around the world.   

 

www.molnlycke.com/careers   


Nearest Major Market: Atlanta